It’s about individuality.
Frames are peculiar objects: they are fashion accessories, enhancement devices for aesthetics, yet they are medical devices, precision tools to overcome poor eyesight. Some might argue that spectacles are an extension of someone’s closet; for us, it’s about individuality. We don’t let fashion trends rule our style, but we are aware that frames are tools for expression. In the pursuit of the “unique”, we define style with our own point of view.
It’s about durability.
Nowadays most things are disposable, temporary. Consumerist society has changed behavioural patterns: objects are design to sell, not to last. We want to make frames that survive in time and age gracefully. Objects often symbolise something more than their intrinsic nature, and this is often preserved over the years. Through personal association objects gain subjective meaning based on the memories that we have of them.
It’s about research for perfection.
We believe on incremental development; we question constantly our work, both aesthetically and functionally. We focus on the little details that, at the end of the day, make the difference between ‘the good’ and ‘the exceptional’.